About Ben

The Falken story.

First, I was convinced I wanted to be a banker.

Call it the Wall Street effect, but at university I ignored my top marketing results for the bigger finance prize. I ended up in the mergers and acquisitions team at Deutsche Bank building financial models and pitchbooks. I soon realised I liked words and storytelling more than financial models and numbers.

Reporting is in the family genes. I earned my stripes on local papers before publishing in the metropolitan ones. But I preferred sitting on topics and thinking deeply about them instead of the news desk hustle.

A few communications roles later, I am back in my sweet spot: helping businesses, agencies and publishers deliver key messages to audiences. A perfect match for my passion for words and my natural marketing ability.

Two wings, one purpose. The takeaway?

You’re getting the best of me.

Why people hire me…

  • You have content needs to support your publication. I can pitch ideas and run with a brief to hit your deadlines on time, every time.

  • You have a goal and you know content will help. I can help you draw the picture and fill it in with quality, easy-to-read copy that hits KPIs and generates traffic.

  • You need help getting the good word out about your thinking, strategy and brand. Let me help. With a meeting or two, we can be underway and expanding your impact.

  • You need someone to carry the content load and break through barriers. I have just the skills to jump in and quickly deliver copy people will praise.

How I work…

    1. We chat about your needs and the scope of the task.

    2. We confirm the brief (I can supply you with a brief template to help you get things underway).

    3. We agree on pricing and delivery.

    4. I do the research, interviewing and note-taking.

    5. I check in with you to confirm I’m on the right track.

    6. I draft copy.

    7. Then I deliver you final copy.

    8. You review the copy, with two revision rounds priced into my quote.

  • I charge fees for a project. The fee depends on the type of the project. Happy to provide a rate card on request. Give me a call or send me an email - I am friendly!

    Here are some ballparks:

    • One SME: 600-1000 words, $800 - $1200

    • Two SMEs: 1000-1200 words, $1500

    • Three SMEs: 1600-1800 words - $2000

  • Having worked for global banks, my bread and butter is financial copywriting. But I have also worked for universities, medical publishers, and furniture upholsterers. I am curious by nature about how to make any business run effectively. I use my analytical brain to assess the industry and find the right messaging that will set you apart from your competitors and get you results.

  • Yes, but I know some talented experts I can team up with, if that helps.

  • Absolutely. I am used to working with other experts to deliver on a brief, and I really enjoy it! We creatives love working together.

  • Essentially a copywriter is a writer who writes marketing content. Pre internet, that meant print and TV ads. In the evolving digital landscape, marketing channels have expanded and so have the types of content copywriters write. I crossover between journalism and copywriting, thanks to my background and expertise in both.